Ahh, there’s nothing as satisfying as sitting back and watching the likes roll in onto your latest Facebook post. Especially when it’s something you’re proud of, like a video you edited of your faraway travels…
If you’re a regular person, you probably only travel 1-3 times per year. But when you do, boy do you want the world to know.
On the flip side, there’s nothing worse than the complete, dead silence of a post that doesn’t resonate with your audience. No likes, no comments, no hearts. The pull-your-hair-out fury of your wonderful content not being appreciated by the internet.
But wait, there’s a solution.
It turns out, the internet’s response to your Facebook video content is a behaviour that can be hacked. We’ve done this time and time again, and we’ll show you the tricks that work, to guarantee over 100 likes on your Facebook travel video post, every time.
Great videos are made out of great footage
Want stunning video footage? Plan your trip accordingly and make sure you go to stunning places.
By doing a bit of research about your trip, you can select the most social-friendly locations that are bound to leave an impression on your viewers. Try TripAdvisor and Lonely Planet for some basic inspiration.
Tip: Find the most instagrammable places by searching them on Instagram! Open Instagram and go to search, tap on the “search” icon and choose “places”. Either enter your destination, or if you’re already there, click “nearby”. Take a look at the photos that you find most beautiful, and search them on the map. There! Guaranteed instagrammable locations.
Video editing for epic storytelling
When it comes to travel video editing, there are several elements to keep in mind to create an engaging video.
Keep it short – 2-3 minutes is the longest people are usually willing to watch on Facebook. Also, be sure to start with something eye-catching and attention grabbing, as the average amount of time spent viewing a piece of content is 1.7 seconds.
Show your story – your personal story is what your friends want to see. Clips where you’re talking or where you’re visible will add a sense of personal adventure. However be careful of oversharing – a definite “don’t”!
Keep it quick paced – Use a quick pace from jumping from one piece of footage to the next – it will keep viewers engaged and helps pump the adrenaline along with your story.
Manas brokastis Bali #Bali #Ubud #breakfast #vlog #trip
Posted by Jānis Raitums on Thursday, November 30, 2017
Compared to, for example, uploading to Youtube and then sharing.
Why? Because if you upload to Facebook directly, the video will begin to play automatically. That movement usually catches your viewers eye and hooks their attention. If you still have to get them to click on the video, chances are they’ll be too lazy.
Take a look at this, for example. All it takes is to scroll onto the video, and it begins playing automatically.
To upload native videos to Facebook, click on where you would normally start creating your post, and choose “Photo/Video Album”. You’ll be able to upload a file from your computer. Choose your video file, and all that’s left is the formating! (read on)
Format your post to include maximum information (with reason)
When posting a travel video, you can easily expand your reach by including additional information. That can be:
- Tagging friends in the video (if they agree to it)
- Setting a location
- Tagging the local tourism institution
When you tag friends in videos, you benefit on several accounts;
- you get their attention (and probably, their “like”)
- if they enjoy your video, they might share it to their friends and followers,as well.
- If their privacy settings allow for it, it will also be posed to their timeline.
All of these factors come together to make sure that you’re getting your video in front of even more eyes.
Setting a location makes your content visible to people who are also searching that location. That means that people may become inspired by your travel videos, and also give them your well-earned likes.
Tagging the local tourism institution is a great trick to get spread your content. Government institutions are usually unable to create a lot of their own content, but there probably is a social media rep who would be thrilled to share a beautiful travel video of their country.
Just make sure that your sharing settings allow people to share and view your content!
Post when your friends and followers are most likely to be online
Take a cue from marketing managers, who have learned that the best time to post content is when the viewers are online. That might be different for different people. If you’ve spent all night editing your video and are super excited to post at 3 am – don’t do it. Wait until your people are likely to be awake – to post.
Marketers have found that mornings around 9am and and afternoons, 1pm and 3pm, are successful times for posting to social media. However you know your friends best – if they’re night owls, if they don’t check social media until noon, etc.
If you’re going to share, make it good
Above all, avoid mediocracy at all costs – it’s the fastest way to put-off your friends and followers, prompting them to scroll past or worse – unfollow.
By making sure to share only the best content, even at a lower frequency, you’ll be improving the reach of your videos, which in turn leads to more likes.
If you don’t have the skills or time to create your own incredible videos that are guaranteed to generate over 100 likes, get in touch with us. We know what makes people tick, and will edit your video footage into loveable, engaging and thrilling travel videos.