My name is Eugene and I’m the founder of VideoDone. We have created a platform connecting people who want to create videos with our in-house team of video experts who help with that.
We get a lot of requests from business customers who want to create explainer videos.
So we thought to combine our knowledge by making series of short videos.
In our first video, I would like you to know 7 stages of animated video production cycle.
To get started, you will need a brief. This is a document which production company will require from you or will help you to prepare. If you don’t have a brief, don’t be afraid. From our experience, 80% of customers don’t have proper project description and every decent company will help you to prepare it.
Have a look on how CubStudio, which is London based animation studio explains brief stage:
We listen to your objectives and goals to understand the story you wish to convey along with your target audience, deadline, and budget requirements
This stage is about your goals. Knowing them is crucial to understand the look and feel of your video.
Before jumping to actual design it is important to prepare a script. Once the script is ready you can move ahead with the voice-over recording. Frequent mistake on script phase is that usually you want to keep all your messages in your video, but the thing is that 90-second video will take 2/3 of A4. Therefore, you need carefully think about what is important.
Storyboard is a visual representation of your key scenes. Storyboards can vary, they can be either low fidelity and cover key scenes or high fidelity, meaning that they are very detailed. To get started with design, you would need to prepare very detailed storyboard to ensure you are on the same page.
Voice-over. Most likely that on brief stage you will be asked about the tone of your video. Based on that production company should provide you with different voice-over options. A frequent mistake here is not paying attention to how brand name is pronounced. Believe me, it is super sad to get a great voice-over with the brand mispronounced, so make sure you provide the reference.
Once we have detailed storyboard and voiceover we can create the animatic. Think of it as a rough cut. This is how another London-based animation company Animadee explains it:
An animatic is a helpful way to pull together everything we’ve got so far and create a fully timed-out rough film. Its purpose is to demonstrate timing, flow, and pace alongside key movements and transitions
Six stage is actual animation. Why we start animation only now? The answer is simple. A better production increases chances to meet the budget and deadline. Otherwise, it will either result in extra costs to the client or will lower margins for the production company.
Congratulations, you’ve got your first version. You are on the feedback stage. In our next series, we will cover different tools on how to manage that process and ensure all your requests are implemented.
My name is Eugene Mankov, I’m the founder of VideoDone and I would love to hear your thoughts on your experience with animated videos for your business.
Click here to watch our video about 7 Stages of Explainer Video Production