“As many as 80% of errors initiating cascade analysis involve informational or personal miscommunication.” Joint Commission Center for Transforming Healthcare

Imagine – even if a fraction of those 80% of miscommunication errors were to be solved, how many lives could be improved.

Until recently, communication has been entirely dependent on patient-doctor interactions. Knowing the volume of patients that one doctor interacts with, as well as the scarcity with which patients are able to get in touch with their doctors, it’s understandable that the quality, as well as the amount of communication, could be insufficient to result with the highest success rate possible.

Why pharma and CRO need to create educational videos?

Using video instructions for tasks that are compatible for a large group of individuals could drastically improve the success rates of certain procedures because it alleviates the need for face-to-face communication, which can be harder to come by.

Here are 5 ways you can make use of educational video:

Explaining common medications, medical instruments and their use

The World Health Organization has found that 50% of all patients fail to take their medicine properly. It can result in adverse effects, and even unnecessary death – adverse drug effects rank within the top 10 causes of death in the US.

By creating video materials for common medications, those videos and proper instructions for use can be made widely available. It’s estimated that 2.53 billion people worldwide will be smartphone users – nearly a third of the global population. They would all be able to access videos on proper medicine use, thereby significantly lowering the fail rate.

Good examples:

Westchester Health Pediatrics – Antibiotics and when to use them

The Nebraska Medical Center – How to use Crutches

Instructing clinical research participants

Clinical trials require hundreds, if not thousands of participants for the trial to reach statistical significance. They are costly and lengthy, but necessary for the medical industry to develop new solutions and treatments for illnesses.

The use of video instruction for clinical research participants can momentarily decrease expenses by enabling researchers or investigators to use videos that only had to be created once, to instruct thousands.

This drastically decreases:

  • Error rate on the part of the participants, as they have access to the necessary information
  • Researcher costs, as time does not have to be spent individually educating each trial participant
  • Length of the trial, as participants can be processed faster since the instruction is automated by use of videos.

Good examples:

VirBELA Clinical Trial Game Coordinator Instructions

Student education

The cost of medical student education is immense – not only does it require many years at undergraduate and graduate studies, but also years afterwards spent in residency gaining all the necessary experience in order to be considered competent in their area.

The use of educational videos can be instructive, helpful and cost-saving for a variety of reasons:

  • Delicate and precise operations can be witnessed without needing to have been physically present, and thereby gain the experience without risk
  • Instructions in video format can cut down on educational material and textbook costs
  • The availability of video can help in a pinch when students require a quick answer

Since the younger generation is increasingly demanding video formats for learning, the ability to offer educational materials in video format leads to the increased likelihood that the students will retain the information.

Good examples:

3D medical instruction: treatment for high blood pressure

EKG/ECG Interpretation Explained Clearly – Foundation & Basics

Staff training

86% of errors made in the healthcare industry are administrative.

As long as there are humans involved, there will always be room for human error. However there are ways to reduce that, and an 86% error rate is astoundingly high.

How can it be lowered?

Besides control and guidance mechanisms such as process definition and checklists, a significant way to reduce administrative error is to streamline staff training.

Not only does video education ensure an identical training process for all staff, eLearning has also been found to save companies up to 68% in training costs.

Some applications for staff training can include:

  • Detailed examples of operations for improved and accelerated experience for medical staff
  • Detailed explanations of processes and procedures
  • Explaining and teaching the use of new medical equipment

Good examples:

University of Colorado Denver – How to use Medical Monitor Information

Emergency Department Nursing: Initial Patient Assessment Module 1

Educating the public about healthy lifestyles and setting expectations for procedures

Perhaps the most far-reaching effects of video application in the area of medicine is to use it to educate the general public on the topic of a healthy lifestyle, or what to expect when interacting with different medical procedures.

A study on health literacy found that one-third of the adult population in the United States requires assistance for interpreting health terminology.

It is clear that the topic of health is unattainable to much of the population, due to the complicated language and difficult access to healthcare professionals who could explain it.

Video explanations serve as a medium to educate the general population on the subject of health in both a language understandable to them, as well as being freely available to those with an internet connection.

Good example:

UCLA Health Systems – Answering real questions about pituitary surgery

UCLA Health Systems – Basic Chair Stretches

Tips on making educational videos

Here’s what we’ve learnt from Sergey Snegirev about the most important things to know about developing eLearing videos:

Sergey Snegirev, Managing Partner of Intea (www.intea.lv)

There are three types of video that are generally used to educate

Screencasts – to demonstrate a step-by-step process performed on a screen with screen capture software

Video instructions – that visually demonstrate a task to be done. For example, “How to successfully make an injection” or “How to change the filter in the device”

Talking heads – Demonstrating wisdom from a knowledgeable individual  – usually a good beginning of a video course, or a message from a CEO.

Content is the most important aspect when creating educational videos
Rather than worrying about having the best camera equipment, lenses and lighting, focus more on the script of your lesson.
Phones these days can record in excellent quality. You don’t need to have professional equipment or hire a videographer, all you need is a tripod and a phone. Buy a microphone, they’re not that expensive, and significantly improve the quality of the video. For best results, film in daylight or next to a window.
Outsource the editing

You don’t have to hire a video editor in-house to be able to put out quality video materials. Simply send your filmed materials to an outsourced video editor.

VideoDone can take care of your video editing. We have had experience in healthcare and pharmaceuticals. The team of professional editors will put your materials together and create a polished and professional result.

Read our case study about how one CRO increased their loyalty from patients. Learn more here: How one clinical research organization increased patient loyalty with video testimonials – Case study

Leave a reply

Your email address will not be published. Required fields are marked *