Month: May 2018

How one clinical research organization increased patient loyalty with video testimonials – Case study

Why patient testimonials work In medicine, one of the most crucial elements of patient-doctor relationship is trust. Trust in the institution, trust in the professionals, and the facility are the key. A Gallup poll found that the majority (63%) of... Read more

/ May 11, 2018

5 ways to use video to improve success rates with patients & partners for pharma & clinical research organizations

“As many as 80% of errors initiating cascade analysis involve informational or personal miscommunication.” - Joint Commission Center for Transforming Healthcare Imagine - even if a fraction of those 80% of miscommunication errors were to be solved, how many lives... Read more

/ May 11, 2018